“Optimizing loyalty by letting the people play”
The term gamification refers to the use of game-like tactics or strategies to enhance customer engagement, allegiance, and repeat business in non-intuitive game situations. It is an accepted fact that the hospitality industry considers customer relationship management (CRM) a critical element in creating a successful guest experience. The application of gamification, often referred to as funware, within the hospitality industry can enhance CRM while strengthening brand affiliation (e.g. loyalty programs, reward programs, etc.). Basic gamification strategies include presenting rewards and incentives designed to influence guest behavior, while highly effective hotel and restaurant loyalty programs (points, discounts, miles, rewards, etc.) can generate more impactful results.
We understand that gamifying your site or hotel loyalty programs seem like a daunting task. Fortunately, H-Factor Asia has Gamification Experts to help. To guide you to a successful launch, we’ll walk you through the entire process to help you design, implement, and manage a gamification system that incentives user actions and benefits your loyalty branding and programs.
Hospitality Companies that have implemented Gamification strategies to improve their loyalty programs:
- InterContinental Hotels Group
- Starwood Hotels and Resorts
- Caesars Entertainment
- Marriott Hotels
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